STAGES OF PREPARING MANAGERS FOR DIGITAL MANAGEMENT ACTIVITIES

Abstract

The transition of public and private organizations to platform-based, data-driven and automated business processes has generated a new requirement for management personnel: the ability to plan, organize and control activities in a digital environment. Traditional management training models, which focused mainly on administrative, legal and financial competencies, are no longer sufficient to ensure effective leadership in conditions of rapid technological change. This article substantiates a stage-by-stage model for preparing managers for digital management activities and reveals the logic of moving from motivational readiness to sustainable reflective development. The proposed model includes four interrelated stages: the motivational-value stage, which forms the manager’s positive attitude to digital transformation; the cognitive-instrumental stage, which equips the manager with knowledge of digital technologies, standards and regulatory frameworks; the operational-practical stage, which develops the ability to manage digital projects, data and human resources in hybrid teams; and the reflective-developmental stage, which ensures continuous professional growth, monitoring of digital maturity and adaptation to new technological waves. The article is based on the analysis of international and national regulatory acts on digitalization, scientific literature on change management and competence-based approaches, as well as on the extrapolation of best practices from corporate training systems. The result is a holistic pedagogical and organizational scheme that can be used in MBA programs, in-service training centers, sectoral academies and corporate universities.