CULTURAL MODELS OF SINCERITY: COMMUNICATIVE BEHAVIOR IN ANGLO-AMERICAN AND UZBEK SOCIETIES
Keywords:
Sincerity, Anglo-American discourse, Uzbek discourseAbstract
Sincerity is often treated as a universal moral ideal, yet it is enacted through culture-specific communicative conventions. This article compares Anglo-American and Uzbek models of sincerity by examining how speakers frame candid opinion sharing, praise, disagreement and social support. Drawing on a 180 000-word corpus of British and U.S. radio phone-ins and television debates, paired with a 175 000-word corpus of Uzbek talk shows and online advice programmes, the study combines corpus-driven collocational analysis with ethnographically informed discourse interpretation. Results indicate that the Anglo-American model foregrounds the individual speaker’s obligation to personal authenticity and relies heavily on transparency metaphors, while the Uzbek model embeds sincerity in relational warmth, expressed through heart-based metaphors and kinship terms.
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