ENVIRONMENTAL PR AND MEDIA: PROBLEMS AND SOLUTIONS

Abstract

The increasing importance of environmental issues has led to the emergence of Environmental Public Relations (EPR) as a vital tool for organizations to engage with the public and stakeholders about their ecological initiatives. Despite its growing significance, EPR faces challenges related to authenticity, misinformation, and media fragmentation. This article explores the problems inherent in the intersection of EPR and media, analyzing their root causes, and offers strategic solutions for improving the effectiveness of environmental messaging.