ANALYSIS OF SCIENTIFIC RESEARCH CARRIED OUT IN THE FIELD OF TOURISM MANAGEMENT
Keywords:
Tourism management, scientific research, sustainable tourism, digital transformationAbstract
This article presents an analysis of scientific research conducted in the field of tourism management. It examines the evolution of tourism management as a discipline, highlights key areas of focus in recent studies, and identifies emerging trends and gaps in current research. The study provides an overview of theoretical frameworks, methodologies, and practical approaches used by researchers to address challenges in tourism management. The findings suggest that while significant progress has been made in areas such as sustainable tourism, digital transformation, and consumer behavior, there remains a need for further research into innovative management practices and strategic planning. The article concludes with recommendations for future research directions to enhance the effectiveness of tourism management.
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