HUMAN RIGHTS IN THE DIGITAL AGE: PROTECTION OF PERSONAL DATA

Abstract

In the era of rapid development of digital technologies and mass use of the Internet, the protection of personal data has become one of the most relevant topics in the field of human rights. This article is devoted to the study of the legal aspects of personal data protection in the digital age. It examines the main international and national legal acts governing the collection, storage and processing of personal information. Special attention is paid to the role of international organizations such as the UN and the EU in setting standards and norms in the field of data protection. The current challenges and threats related to cybercrime, unauthorized access and data leakage, as well as their impact on the right to privacy, are analyzed. The article also discusses the prospects for the development of legislation in this area and offers recommendations for improving personal data protection mechanisms in a rapidly changing digital environment.