INDIVIDUAL APPROACH IN TEACHING SPEECH CULTURE: METHODS AND TECHNIQUES

Abstract

This article explores the importance of an individual approach in teaching speech culture and suggests methods and techniques for its effective implementation. In the context of modern educational trends and the needs of students, the author considers the importance of personalized learning for the development of communication skills and cultural competence. The methods of individualization of learning, such as differentiated tasks, adaptive assessment approaches and multi-level programs, are discussed. Special attention is paid to technological solutions that contribute to the individualization of learning in the context of speech culture. The research is based on the analysis of modern pedagogical and psychological theories, as well as on practical teaching experience. In conclusion, the prospects for further research and application of the results in educational practice are discussed.