SOCIOLINGUISTIC ASPECTS OF TOURISM DISCOURSE

Abstract

The problem of social stratification at all levels of language structure, which is one of the main problems of sociolinguistics, is also considered within the framework of modern tourist discourse. The structure of the social stratification of the language is multifaceted and determined by the diversity of social situations. Based on the study of advertising material in tourism activities, it can be noted that one of the typological features of advertising speech is its syntactic, lexico-semantic) features, aimed at reflecting changes in the development of language and society, manifested at all levels of the language structure (phonological, morphological).